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By Mark Dresdner Welcome back guest blogger and Friend of Bauman (FOB), Mark Dresdner of Stratapult Advisors. This article is the fourth in a five-part series on developing a successful branding strategy. The value proposition and its implementation cannot be a secret discussed... Continue Reading

By Mark Dresdner Welcome back guest blogger and Friend of Bauman (FOB), Mark Dresdner of Stratapult Advisors. This article is part one of a five-part series on developing a successful branding strategy. Developing a product or services’ value position for a targeted market... Continue Reading

By Mark Dresdner Welcome guest blogger and Friend of Bauman (FOB), Mark Dresdner of Stratapult Advisors. This article is the first in a five-part series on developing a successful branding strategy. Having your brand standout in a crowd involves a conscious and serious brand... Continue Reading