Bauman Research Analytic Techniques

With our quantitative expertise comes a host of analytical approaches to make sure our studies are not just data-rich but have a powerful impact on your decision-making. And we don’t just do fancy analytics, we know how to ground them in the real-world marketing context so that they make sense and make a difference.

Upon completion of the project, the folks at Bauman present very thorough results, but take it a step further to compare the results of the research performed to the business model and what the company is trying to achieve.”

October 18, 2013

Sentiment analysis
Emotional response analysis
Choice-based modeling (Conjoint, Discrete Choice, MaxDiff, etc.)
Segmentation
Modeling
Logistic regression, cluster analysis, factor analysis
Perceptual mapping

Analytic Techniques

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