Data To Fuel Decisions

With our quantitative expertise comes a host of analytical approaches to make sure our studies are not just data-rich but have a powerful impact on your decision-making. And we don’t just do fancy analytics, we know how to ground them in the real-world marketing context so that they make sense and make a difference.

The team at Bauman Research are a few things: firstly, they bring to bear great analytical and quantitative skills but more so, they have an innate understanding of marketing, the creative, strategic process and run a focus group like no other researchers I have ever seen (and I have been in this crazy business for 25 years).”

October 18, 2013

analytic2
  • Sentiment analysis
  • Emotional response analysis
  • Choice-based modeling (Conjoint, Discrete Choice, MaxDiff, etc.)
  • Segmentation
  • Modeling
  • Logistic regression, cluster analysis, factor analysis
  • Perceptual mapping
Follow

Get every new post delivered to your Inbox

Join other followers: