Data To Fuel Decisions

With our quantitative expertise comes a host of analytical approaches to make sure our studies are not just data-rich but have a powerful impact on your decision-making. And we don’t just do fancy analytics, we know how to ground them in the real-world marketing context so that they make sense and make a difference.

I routinely tell everyone that Bauman Research & Consulting has the finest quantitative researchers I've ever worked with. They always bring a penetrating sense of perspective to our projects that helps us get the answers and insights that really matter.”

October 18, 2013

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  • Sentiment analysis
  • Emotional response analysis
  • Choice-based modeling (Conjoint, Discrete Choice, MaxDiff, etc.)
  • Segmentation
  • Modeling
  • Logistic regression, cluster analysis, factor analysis
  • Perceptual mapping
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