Data To Fuel Decisions

With our quantitative expertise comes a host of analytical approaches to make sure our studies are not just data-rich but have a powerful impact on your decision-making. And we don’t just do fancy analytics, we know how to ground them in the real-world marketing context so that they make sense and make a difference.

Bauman Research understands the value of true collaboration with other service providers.  It's been a pleasure to team with them on multiple assignments, and I have watched them work successfully with several other business partners with whom they share the same values and purpose.”

October 18, 2013

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  • Sentiment analysis
  • Emotional response analysis
  • Choice-based modeling (Conjoint, Discrete Choice, MaxDiff, etc.)
  • Segmentation
  • Modeling
  • Logistic regression, cluster analysis, factor analysis
  • Perceptual mapping
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