Data To Fuel Decisions

With our quantitative expertise comes a host of analytical approaches to make sure our studies are not just data-rich but have a powerful impact on your decision-making. And we don’t just do fancy analytics, we know how to ground them in the real-world marketing context so that they make sense and make a difference.

Upon completion of the project, the folks at Bauman present very thorough results, but take it a step further to compare the results of the research  performed to the business model and what the company is trying to achieve.”

October 18, 2013

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  • Sentiment analysis
  • Emotional response analysis
  • Choice-based modeling (Conjoint, Discrete Choice, MaxDiff, etc.)
  • Segmentation
  • Modeling
  • Logistic regression, cluster analysis, factor analysis
  • Perceptual mapping
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