Sandra Bauman, Ph.D.
Dr. Bauman brings her 25+ years of experience in marketing research and consulting to her role as founder and principal of Bauman Research & Consulting, LLC, a woman-owned enterprise celebrating its 16th year in business.
During her career in research, Dr. Bauman has designed and managed hundreds of studies for corporate and non-profit clients in the areas of corporate image and brand positioning, strategic marketing, new product development and innovation, and customer satisfaction and loyalty. She has expertise in myriad quantitative and qualitative methodologies and pioneered hybrid approaches that accelerate insight gathering. She is a trained and experienced focus group moderator and facilitator for brainstorming, ideation and strategic planning sessions with executives that help companies put insight into action with data-driven decision making. Her work has spanned all types of audiences, from teens to travel agents, farmers to physicians, and stay-at-home moms to senior executives.
Dr. Bauman has testified before Congress about public opinion toward privacy issues. In addition, she is the author of numerous book chapters and white papers and is a frequent conference speaker. Dr. Bauman began her career as a reporter and editor for several major metropolitan daily newspapers. She completed her B.A. in journalism at Drake University, and her M.S.J. at Northwestern University. She holds a Ph.D. in communication research from Northwestern University.
Dr. Bauman was selected by the Bergen County Commission on the Status of Women as one of their 2017 Women’s History Month Honorees for being a “Trailblazing Woman in Business.” In 2010 Sandra was honored by the NJ Legislature’s Salute to Women Leaders and was New Jersey’s Business Woman of the Year in 2009. She is a long-time member of the American Association for Public Opinion Research (AAPOR) having served on its national Executive Council as Communications Chair. She’s currently serving on NYAAPOR as Counselor at Large. Dr. Bauman holds the Professional Researcher Certification at the “Expert” level from the Insights Association (formerly the Marketing Research Association). She’s a proud lifelong Girl Scout who in 1981 was honored to receive one her council’s first Gold Awards – the highest award in Girl Scouting.