Expertly Designed & Executed Research

Bauman Research & Consulting is a full-service research consultancy with deep roots in strategy. We provide a range of qualitative, quantitative, hybrid and strategic solutions utilizing the most up-to-date methodologies. While the tenants of rigorous market research are stable over time, there are constantly new tools and methods being developed that bring us creative ways to investigate customers, brands, products and employees.

We specialize in research for branding/positioning, messaging, voice of customer, naming, strategy/product development, concept testing, website usability and employee engagement. Expertise includes surveys, focus groups, in-depth interviews, dyads/triads, ethnography, usability, emotional responsiveness and immersive digital–supplemented by social media.

Our deliverables are the culmination of expert research design and execution. They are crafted to tell a story, start to finish.  They are specifically developed to inform both visual and textual findings—geared toward audiences made up of both types of learners. Most importantly, our deliverables can stand on their own–providing value long beyond the conclusion of the engagement.

My trust in Bauman’s work and innovative approach to market research is the strongest among all the companies with which I work regularly, as I know that they have me and my company’s best interests always at heart. I could not ask more from an agency, and consider Bauman Research and their work an extension of my own department.”

October 18, 2013

about Photo credit: John Feldcamp, Babbletype
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