Creativity abounds when it comes to our qualitative research approaches. The key to effective qualitative research is the skill and experience of the moderator or facilitator. Our researchers are professionally trained and certified in qualitative research techniques, bringing decades of experience with qualitative studies to each client engagement. From teens to travel agents, farmers to physicians, and stay-at-home moms to senior executives, weâve tackled just about every type of audience. We never get tired of hearing our clients say our groups are the best theyâve ever experienced!