Skilled Moderation

Creativity abounds when it comes to our qualitative research approaches. The key to effective qualitative research is the skill and experience of the moderator or facilitator. Our researchers are professionally trained and certified in qualitative research techniques, bringing decades of experience with qualitative studies to each client engagement. From teens to travel agents, farmers to physicians, and stay-at-home moms to senior executives, we’ve tackled just about every type of audience. We never get tired of hearing our clients say our groups are the best they’ve ever experienced!

My trust in Bauman’s work and innovative approach to market research is the strongest among all the companies with which I work regularly, as I know that they have me and my company’s best interests always at heart. I could not ask more from an agency, and consider Bauman Research and their work an extension of my own department.”

October 18, 2013

qual2
  • Focus groups
  • Online focus groups
  • Ethnographic research
  • In-depth interviews
  • Shop-alongs
  • Store intercepts
  • Affinity groups
  • Tech-assisted focus groups
  • Website usability testing
  • User experience assessments
  • Online bulletin boards (synchronous and asynchronous)
  • Secondary research (literature searches, competitive analysis, meta-analysis)
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