- About Us
- Industry Expertise
- Our Methods
- Research Services
- Branding & Positioning
- Concept, Product, Message Testing
- Attitude & Usage
- Voice of the Customer
- New Product Development & Extension
- Strategy Development
- Advertising Effectiveness
- Customer Satisfaction & Loyalty
- Market Segmentation
- Employee Engagement & Alignment
- Website Effectiveness & Usability
- Competitive Landscape & Trends Analysis
- Blog
- Contact Us
Hybrid (Quali-quant)
Deeper Understanding
Often, the most actionable, insightful research projects are those where we blend methodologies. Each method brings strengths to the inquiry and, when combined in a hybrid methodology, we arrive at a deeper understanding of what consumers are thinking and feeling.
- Surveys with intercepted, mediated one-on-one chats
- Quali-Quant surveys
- Quali-Quant focus groups
- Observational research with quantitative surveys
Recent Posts
© Bauman Research & Consulting. All rights reserved.