Name: analysis as a resource
Rating: 5

Often, the most actionable, insightful research projects are those where we blend methodologies. Each method brings strengths to the inquiry and, when combined in a hybrid methodology, we arrive at a deeper understanding of what consumers are thinking and feeling.

Bauman Research is the first consulting firm I've worked with whose analysis was so well conceived that I used it to argue my case and successfully obtain my annual marketing budget."

August 25, 2014

Surveys with intercepted, mediated one-on-one chats
Quali-Quant surveys
Quali-Quant focus groups
Observational research with quantitative surveys

Hybrid (Quali-quant)

Deeper Understanding

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