Name: true collaboration
Rating: 5

Often, the most actionable, insightful research projects are those where we blend methodologies. Each method brings strengths to the inquiry and, when combined in a hybrid methodology, we arrive at a deeper understanding of what consumers are thinking and feeling.

Bauman Research understands the value of true collaboration with other service providers. It's been a pleasure to team with them on multiple assignments, and I have watched them work successfully with several other business partners with whom they share the same values and purpose.”

October 18, 2013

Surveys with intercepted, mediated one-on-one chats
Quali-Quant surveys
Quali-Quant focus groups
Observational research with quantitative surveys

Hybrid (Quali-quant)

Deeper Understanding

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