Name: role has evolved
Rating: 5

Often, the most actionable, insightful research projects are those where we blend methodologies. Each method brings strengths to the inquiry and, when combined in a hybrid methodology, we arrive at a deeper understanding of what consumers are thinking and feeling.

Bauman Research & Consulting has become increasingly involved within our marketing programming and this role has evolved from that of a pure of market research data provider to one of strategic partner.”

October 18, 2013

Surveys with intercepted, mediated one-on-one chats
Quali-Quant surveys
Quali-Quant focus groups
Observational research with quantitative surveys

Hybrid (Quali-quant)

Deeper Understanding

Trending Topics

Grocery Trends

Consumer Appliance Trends

Data Security

Baby Boomer "Retirement" Trends

Marketing to Women Consumers

Trust in Brands

Recent Posts

15 Years of Fearless Decision-Making

Rock Stars and Legends

Intangible Luxuries

Contact

Bauman Research & Consulting, LLC

Follow Bauman Research