Bauman Research Hybrid (Quali-quant)

Often, the most actionable, insightful research projects are those where we blend methodologies. Each method brings strengths to the inquiry and, when combined in a hybrid methodology, we arrive at a deeper understanding of what consumers are thinking and feeling.

For the past seven years, Bauman Research and I have worked together utilizing collaborative technology with clients. They are the ONLY colleagues who I have worked with that truly embrace innovation, creativity and risk-taking to its fullest. When it comes to using Internet-based technology to collaborate with teams, Bauman is at the forefront.”

October 18, 2013

Surveys with intercepted, mediated one-on-one chats
Quali-Quant surveys
Quali-Quant focus groups
Observational research with quantitative surveys

Hybrid (Quali-quant)

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