Name: sense of perspective
Rating: 5

Often, the most actionable, insightful research projects are those where we blend methodologies. Each method brings strengths to the inquiry and, when combined in a hybrid methodology, we arrive at a deeper understanding of what consumers are thinking and feeling.

I routinely tell everyone that Bauman Research & Consulting has the finest quantitative researchers I've ever worked with. They always bring a penetrating sense of perspective to our projects that helps us get the answers and insights that really matter.”

October 18, 2013

Surveys with intercepted, mediated one-on-one chats
Quali-Quant surveys
Quali-Quant focus groups
Observational research with quantitative surveys

Hybrid (Quali-quant)

Deeper Understanding

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