Name: In one word
Rating: 5

Often, the most actionable, insightful research projects are those where we blend methodologies. Each method brings strengths to the inquiry and, when combined in a hybrid methodology, we arrive at a deeper understanding of what consumers are thinking and feeling.

In one word, I would have to say ‘impressive.’ I consider Bauman Research a true partner. I have worked on several projects with Bauman Research and have found them to be responsive and professional.”

October 18, 2013

Surveys with intercepted, mediated one-on-one chats
Quali-Quant surveys
Quali-Quant focus groups
Observational research with quantitative surveys

Hybrid (Quali-quant)

Deeper Understanding

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