Name: corporate knowledge bank
Rating: 5

Often, the most actionable, insightful research projects are those where we blend methodologies. Each method brings strengths to the inquiry and, when combined in a hybrid methodology, we arrive at a deeper understanding of what consumers are thinking and feeling.

Not only are the Bauman Researchers excellent project leaders and managers, but they also act as a corporate knowledge bank, helping to recall past research work and connecting the dots from one project to the other.”

October 18, 2013

Surveys with intercepted, mediated one-on-one chats
Quali-Quant surveys
Quali-Quant focus groups
Observational research with quantitative surveys

Hybrid (Quali-quant)

Deeper Understanding

Trending Topics

Grocery Trends

Consumer Appliance Trends

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Trust in Brands

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15 Years of Fearless Decision-Making

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