Deeper Understanding

Often, the most actionable, insightful research projects are those where we blend methodologies. Each method brings strengths to the inquiry and, when combined in a hybrid methodology, we arrive at a deeper understanding of what consumers are thinking and feeling.

When it comes to moderating focus groups, Bauman ‘gets it.’ They keep their eyes on the prize: What are trying to learn here? How will this help us achieve what we need for the next step— whether that's a better positioning, optimizing the offering or, even better, preparation for the quantitative research on the same topic.”

October 18, 2013

hybrid2
  • Surveys with intercepted, mediated one-on-one chats
  • Quali-Quant surveys
  • Quali-Quant focus groups
  • Observational research with quantitative surveys
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