Capturing Voice of Customer

As you can see, our past work has provided us experience with a wide range audience types and industry-specific business challenges. The common thread running through these projects is our ability to inspire change by really listening to the voice of your customers, whomever they may be. We can help you identify critical gaps between your perception and your customers, insights that can dramatically alter project or campaign direction and execution—meaningful findings that can make all the difference in your results.

The team at Bauman Research are a few things: firstly, they bring to bear great analytical and quantitative skills but more so, they have an innate understanding of marketing, the creative, strategic process and run a focus group like no other researchers I have ever seen (and I have been in this crazy business for 25 years).”

October 18, 2013



  • Cognex
  • Eclipse Aviation
  • FRAM
  • General Motors
  • Harley-Davidson


  • American Forest & Paper Association
  • Fibre Box Association
  • (ISC)2
  • National Association of Home Builders
  • National Pork Producers Council
  • Project Management Institute (PMI)
  • Society of Manufacturing Engineers (SME)
  • United States Tennis Association


  • College of St. Elizabeth
  • Leap Learning Worldwide


  • ConEd
  • Cooper Power Systems
  • eRate/UBAR
  • Honeywell


  • Dow Theory Forecasts
  • Edison Media Research
  • New Jersey Monthly
  • Nielsen Media Research

Market Research

  • Biovid
  • Consumer Dynamics
  • Keller Fay
  • OLG
  • Primer
  • Roper/NOP World
  • Smart Revenue
  • Wats Room
  • Wirthlin Worldwide
  • WIT Consulting


  • Aramark
  • American Museum of Natural History
  • Empire City Casino
  • Expedia
  • Kroll
  • Moen
  • Rexnord
  • Virginia State Lottery

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