In this era of accountable care, the healthcare industry is experiencing significant change involving heightening local—and even national—competition, increasing consumerism, increasing pressure for transparency and all in the face of decreasing reimbursement. We have experience with every aspect of the healthcare spectrum from front-line staff to physicians, scientists, sales representatives, administrators, executives, department-specific staff like credentialing, patients, caregivers, insurers, employers, health plan administrators and employees. We understand and have had success reaching the especially hard-to-reach among these audiences. We have a great deal of experience with community perception studies. We’ve interviewed patients on broad-reaching topics like patient experience on down to highly personal, sensitive topics like infertility and loss.