Appliances/Electronics/ Technology

Here, our clients are focused on establishing brand participation and engagement via usability and product features that drive, for example, notable convenience or timesavings. Our clients rely on our research to direct future development efforts based on our analysis of consumer and designer interaction with their prototypes and competitive models. This is an industry with which we have ample experience conducting qualitative projects like ethnographic studies involving in-home observations of consumers interacting with their appliances live. Consumer product categories have included televisions, washing machines, dryers, refrigerators, and ranges. We’ve also researched commercial appliance brands and awareness issues. For our technology clients, work has involved actual versus desired usage, efforts to uncover specific new features and enhancements, especially in consideration of value-driven pricing.