Understanding & Improving Perception

Especially post-2008, financial services firms have been assessing customer perceptions of their brands. They’re working to regain trust and improve transparency. To give you an idea of our work in these industries: we’ve explored affluent investor attitudes, looking for potential differences between financial planning and investment-only audiences. We’ve done tightly targeted regional work of business banking customer for a local bank considering expansion. We’ve provided market landscape and trend analysis of industry competitors. We conducted segmentation. We’ve worked with insurance clients who sought to revisit front line employee engagement after weathering significant media criticism in light of its response to a major regional crisis. We’ve analyzed another insurer’s relevancy in the small business arena by conducting value proposition and RTB evaluations with agents and SBOs.

Bauman Research understands the value of true collaboration with other service providers.  It's been a pleasure to team with them on multiple assignments, and I have watched them work successfully with several other business partners with whom they share the same values and purpose.”

October 18, 2013

finance2

Clients

  • Affinity Federal Credit Union
  • Affirmative Insurance
  • Allstate
  • Brinton Eaton
  • Fidelity
  • Global Financial Private Capital
  • HigherOne
  • Start Community Bank
  • The Hartford
  • TIAA-CREF
  • Western Union
Follow

Get every new post delivered to your Inbox

Join other followers: