Insights Are The Core Of Everything We Do

Even before we were researchers and marketers, our team came from rich storytelling backgrounds rooted in journalism, communications, data visualization, design, literature, and literary editing. It’s a very exciting time for market research. Technology is rapidly changing, providing us with new methodologies and opportunities. This research “fusion” brings us ever more robust and creative approaches to helping companies unearth the consumer insights they need for better decisions and direction.

In addition to providing market research data for each individual project, Bauman Research also helps to serve in the role of company historian by continuously reminding us of past research and how it relates to new project work.

October 18, 2013

  • We understand how to make research meaningful. Research and data needs to be usable…and strategically actionable. We take a very strategic approach, making sure that we not only meet the research objectives, but that our research contributes to your organizational and business objectives.
  • We leverage technology to deliver superior research.We understand how to harness technology to maximize your research return-on-investment. Dr. Sandra Bauman has been at the forefront of utilizing new research platforms and has authored of a number of white papers and conference presentations on leveraging the Internet for research purposes.
  • We build partnerships.Our goal is to be your partner in this process, not just a “vendor.” We take a collaborative approach with our clients, working with other marketing partners to implement the strategic direction our research provides, if needed. Your success is our priority.
  • We do the work ourselves. When you hire Bauman Research & Consulting, you’re hiring the seasoned and credentialed research professional principals of the firm. Your project won’t be delegated to less experienced researchers.
  • We are highly skilled in a wide range of research methodologies. From the simple to the complex, qualitative and quantitative, online and more traditional methods – we have all the tools, experience and the ongoing training in industry best practices to make every client engagement a success.
  • We have years of experience researching a wide range of industries—from healthcare to consumer packaged goods—encompassing varied audience types—from teens to travel agents, farmers to physicians and stay-at-home parents to senior executives.
  • We adhere to the highest quality standards as stipulated by the Council of American Survey Research Organization (CASRO) and the American Association for Public Opinion Research (AAPOR).
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