Tag

By Mary Aviles & Sandra Bauman In our role as trend analyzers, we read a lot of trend research and at the beginning of each year we pay particular attention to the pundits and prosthelytizers. This is the second in our four-part series that features mash ups of some of our... Continue Reading

By Mark Dresdner Welcome back guest blogger and Friend of Bauman (FOB), Mark Dresdner of Stratapult Advisors. This article is the fourth in a five-part series on developing a successful branding strategy. The value proposition and its implementation cannot be a secret discussed... Continue Reading

Since my rant–er, post–on my car buying experience, a lot of people have asked for an update. First, let me say that feedback on my post left me stunned by how many of my women friends–successful, independent women–said this was one area they extricated... Continue Reading

By Steve Rivkin A merger is a chance to wrap your arms around your best customers.  Or not.  Which is why this is a warning tale from the customer service aisle. If you fly as much as I do, you’ve probably been watching the integration of Continental into United Airlines.  How... Continue Reading

By Sandra Bauman I am in the market for a new car. In fact, I’m overdue. I am an auto dealership’s nightmare customer because I am not a “car person”–it is just a necessity for my life. Partially, this comes from my frugality, but it is also due to a critical... Continue Reading

At our Bauman Research offsite this weekend, all four of us had recently visited Walt Disney World. And, we all had very different experiences, largely dictated by the ages (and number) of our children. Of course, the Mouse is famous for promising a magical visitor experience... Continue Reading