Month

By Sandra Bauman & Mary Aviles The Society for Healthcare Strategy and Market Development Conference (SHSMD2014) is finishing up today, and during our live streaming of the conference we’ve been ‘hearing’ some compelling statistics about what patients want:... Continue Reading

By Steve Rivkin That’s the conclusion from a study of peanut butter and consumer choice. Brand names taste better. The details were first reported years ago in The Journal of Consumer Research. They resurfaced in a book by psychologist Gerg Gigerenzer about the “intelligence of... Continue Reading

By Sandra Bauman A departure from our typical subject matter: here’s a little focus group humor for your Monday. Great hashtag, too, that absolutely echoes our experience in this category: many pet owners absolutely consider their pets their family members and go to great... Continue Reading