American Marketing Association article — Qualitative MR and Social Media Research

Social media research with a qualitative focus can provide excellent directional information. We don’t need to be overly worried about Big Data and sentiment analysis at the qualitative stage of a project. Qualitative research consultants can use social media to answer questions...
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Curated Content [INFOGRAPHIC] on African American Consumers

Besides the work we do conducting original research for our clients, whenever possible, we like to begin our more detailed client engagements by developing a research foundation and/or a trends analysis. This prework step helps to ground us in the client’s reality and it...
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