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Social media research with a qualitative focus can provide excellent directional information. We don’t need to be overly worried about Big Data and sentiment analysis at the qualitative stage of a project. Qualitative research consultants can use social media to answer questions... Continue Reading

Besides the work we do conducting original research for our clients, whenever possible, we like to begin our more detailed client engagements by developing a research foundation and/or a trends analysis. This prework step helps to ground us in the client’s reality and it... Continue Reading