Besides the work we do conducting original research for our clients, whenever possible, we like to begin our more detailed client engagements by developing a research foundation and/or a trends analysis. This prework step helps to ground us in the client’s reality and it informs the development of our research instrument(s). Historically, this effort has comprised of a review of non-proprietary secondary research, but more and more we’ve been weaving in primary input from social media sources. With each foundation deliverable we add to our knowledge base and thus, we’ve come to possess some topical areas of expertise. In the past, we could share these learnings by sharing the content sources on our list.ly. We continue to track and curate content on:
- Marketing to Women Consumers
- Baby Boomer Retirement
- Trust in Brands
Recently, though, we had the opportunity to develop an infographic that summarized relevant demographic and trend information on African American consumers. It contains curated content from several of our research and media idols, like Nielsen, Ipsos, Advertising Age and Cone Communications. We hope you enjoy it!