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By Steve Rivkin That’s the conclusion from a study of peanut butter and consumer choice. Brand names taste better. The details were first reported years ago in The Journal of Consumer Research. They resurfaced in a book by psychologist Gerg Gigerenzer about the “intelligence of... Continue Reading

By Sandra Bauman and Mary Aviles For the purposes of this post, we’d like to define the following terms–brand terrorism and brand activism–in slightly different context than they’ve been used in the past. Brand terrorism is just what it sounds like:... Continue Reading

While leafing through my Henry Ford Magazine last month, I came across a small article that offered me a ray of healthcare marketing hope—and from a system right in my own backyard! Henry Ford West Bloomfield Hospital has opened a hydroponic greenhouse on its campus. Of course,... Continue Reading

At our Bauman Research offsite this weekend, all four of us had recently visited Walt Disney World. And, we all had very different experiences, largely dictated by the ages (and number) of our children. Of course, the Mouse is famous for promising a magical visitor experience... Continue Reading