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By Mark Dresdner Welcome back guest blogger and Friend of Bauman (FOB), Mark Dresdner of Stratapult Advisors. This article is the fifth in a five-part series on developing a successful branding strategy. Brands that have the highest profit margins are typically the ones where the... Continue Reading

By Mark Dresdner Welcome back guest blogger and Friend of Bauman (FOB), Mark Dresdner of Stratapult Advisors. This article is part one of a five-part series on developing a successful branding strategy. Developing a product or services’ value position for a targeted market... Continue Reading