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Welcome guest blogger and Friend of Bauman (FOB), Steve Rivkin of Rivkin & Associates, LLC. This article is the first in a four-part series on innovation. New ideas are the true “capital” in capitalism.  Because as management maestro Peter Drucker observed years ago in The... Continue Reading

By Mark Dresdner Welcome back guest blogger and Friend of Bauman (FOB), Mark Dresdner of Stratapult Advisors. This article is the fifth in a five-part series on developing a successful branding strategy. Brands that have the highest profit margins are typically the ones where the... Continue Reading