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By Sandra Bauman July was a big milestone for us at Bauman Research & Consulting:  we celebrated 15 years of being in business!   The old saying is true that “time flies when you’re having fun.”  We’ve had a lot of fun – and learned a ton.  And 15 years later we find... Continue Reading

By Sandra Bauman If you’re in marketing, you have probably heard of Jack Trout. He was a renowned marketing strategist who, with his business partner Al Ries, popularized the concept of positioning with their seminal book, Positioning: The Battle of Your Mind (1981). Reading... Continue Reading

By Sandra Bauman & Mary Aviles Chris Brogan challenged us to consider 2016 through the lens of Three Words. We accept that challenge and offer you our Six Words: Read. Be. Think. Reach. Polish. Revel. Sandra’s: My three words are interrelated, and all three have a... Continue Reading

By Sandra Bauman As researchers and insights consultants, we spend a great deal of time and effort trying to solve client problems and provide actionable guidance on their brands and products so they can thrive and grow.  But, we can suffer from a bit of the “shoemaker... Continue Reading

By Sandra Bauman & Mary Aviles A few months ago we presented our research on What Women REALLY Want From Healthcare at Qual360 in Atlanta. Our discussion included a list of operationalization opportunities, co-created with our study participants. These included suggestions... Continue Reading

By Sandra Bauman I often think of this Blaise Pascal quote when considering the challenges of developing market research deliverables. It so perfectly encapsulates something we wrestle with often and we’re constantly striving to improve upon. It’s a constant struggle... Continue Reading

By Steve Rivkin Industries change. Businesses adapt. Strategies evolve. And names have to keep up – or they risk reflecting an outdated reality. Consider how new monikers can help gain new business. A few years ago the Savannah (GA) airport became the Savannah/Hilton Head... Continue Reading

by Mary Aviles In his recent Greenbook blog post, Ray Poynter–someone we consider one of the rock stars of market research (#MRX)–discussed the current limitations of social media monitoring and listening for market research applications. From a quantitative focus, we... Continue Reading

By Mary Aviles Earlier this year we blogged about Disney’s plans to introduce the MyMagic+ system and two weeks ago I had the chance to give it a whirl. As a market researcher, I was especially interested in the positioning, the execution and the follow up related to this... Continue Reading

By Anne Miller How do you effectively communicate your ideas in the marketplace? Use metaphor or picture-bites. Review a speech by popular communicators like Bill Clinton or Arianna Huffington–and you’ll read comments laced with imagery and analogies that drive their... Continue Reading