Tag

By Sandra Bauman and Mary Aviles Social media engagement is a critical marketing tactic for consultants, but it can be paralyzing. In fact, we’ve had the bones of this blog post sitting untouched for several months. The ideas have been rattling around in our collective... Continue Reading

by Mary Aviles In his recent Greenbook blog post, Ray Poynter–someone we consider one of the rock stars of market research (#MRX)–discussed the current limitations of social media monitoring and listening for market research applications. From a quantitative focus, we... Continue Reading