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By Mary Aviles & Sandra Bauman At the end of last year we were intrigued by Richard Smith’s article in Research Live where–using a qualitative methodology (Zaltman’s metaphor elicitation technique)–his team found that “time is central to... Continue Reading

By Mary Aviles & Sandra Bauman [In our role as trend analyzers, we read a lot of trend research and we pay particular attention to the pundits and prosthelytizers. This four-part series features mash ups of some of our favorite predictions for 2016.] We’ve been speaking... Continue Reading

By Mary Aviles & Sandra Bauman In our role as trend analyzers, we read a lot of trend research and at the beginning of each year we pay particular attention to the pundits and prosthelytizers. This is the second in our four-part series that features mash ups of some of our... Continue Reading

By Mary Aviles & Sandra Bauman In our role as trend analyzers, we read a lot of trend research and at the beginning of each year we pay particular attention to the pundits and prosthelytizers. This four-part series features mash ups of some of our favorite predictions for... Continue Reading

By Mary Aviles Last month, Sandra & I attended the Marketing Research Association’s Corporate Researchers Conference (CRC) in St. Louis. We were thrilled to share the stage with Stephenie Gordon of Schlesinger Associates and Jill Donahue from Nestle Purina North... Continue Reading

By Sandra Bauman & Mary Aviles A few months ago we presented our research on What Women REALLY Want From Healthcare at Qual360 in Atlanta. Our discussion included a list of operationalization opportunities, co-created with our study participants. These included suggestions... Continue Reading

By Sandra Bauman & Mary Aviles Steve August and the Revelation folks use the term digital immersion to describe asynchronous online or digital qualitative market research. Digital qual platform vendors allow participant interaction via mobile and desktop. Dr. Alistair Goode... Continue Reading

By Monique de Maio To be successful in marketing and in business in general, strategy is essential. Key to developing strategy is positioning. Strategic positioning—how an organization serves its customers and differentiates itself from the competition—is an often overlooked... Continue Reading

By Sandra Bauman and Mary Aviles How are you doing with your 2015 marketing resolutions? We can confidently say that we are finally checking some of ours off the list (nevermind that it’s the 2013 list!). Late last year, Sandra attended the Greenbook Insight Marketing Day... Continue Reading

By Sandra Bauman A departure from our typical subject matter: here’s a little focus group humor for your Monday. Great hashtag, too, that absolutely echoes our experience in this category: many pet owners absolutely consider their pets their family members and go to great... Continue Reading