Bergen Record article “Her business: Asking the right questions” profiles Bauman Research & Consulting owner Sandra Bauman

Bauman, president of her own market research firm, Bauman Research & Consulting LLC, of Glen Rock, has had close to 20 years’ experience creating surveys that help predict what products consumers will buy. The 44-year-old mother of two has a doctorate from Northwestern...
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Newark Star-Ledger article “Market Researcher has an Inquiring Mind”

While serving as vice president of a major marketing firm, Sandra Bauman found herself missing the research process itself. Read more
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NJ Newsroom: Glen Rock’s Bauman named NJAWBO Business Woman of Year

Dr. Sandra Bauman, president of Bauman Research & Consulting, LLC, a marketing research firm in Glen Rock, was named the 2009 Business Woman of the Year by the New Jersey Association of Women Business Owners. Read more
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Daily Research News Online announces award to Market Research community

Dr Sandra Bauman, President of Bauman Research & Consulting, has been named 2009 Business Woman of the Year by the New Jersey Association of Women Business Owners (NJAWBO). The award recognizes a woman business owner who distinguishes herself in her business, her community...
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Testing names: Q&A with Sandra Bauman

Can you really test a new name with customers and prospects? What can you expect to learn from the process? To answer those questions, we sat down with Sandra Bauman, PhD., founder of Bauman Research & Consulting, LLC. Read more
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