Skilled Moderation

Creativity abounds when it comes to our qualitative research approaches. The key to effective qualitative research is the skill and experience of the moderator or facilitator. Our researchers are professionally trained and certified in qualitative research techniques, bringing decades of experience with qualitative studies to each client engagement. From teens to travel agents, farmers to physicians, and stay-at-home moms to senior executives, we’ve tackled just about every type of audience. We never get tired of hearing our clients say our groups are the best they’ve ever experienced!

Approachable, creative, results driven, on time, on budget, a pleasure to work with—and I  have—on several high visibility client projects in the last few years. I have seen Bauman's voice of the customer studies, their outputs from qual/quant and focus groups and they turns data into actionable knowledge.  I wouldn't even consider using anyone else for focus groups, or anything related to research.”

October 18, 2013

qual2
  • Focus groups
  • Online focus groups
  • Ethnographic research
  • In-depth interviews
  • Shop-alongs
  • Store intercepts
  • Affinity groups
  • Tech-assisted focus groups
  • Website usability testing
  • User experience assessments
  • Online bulletin boards (synchronous and asynchronous)
  • Secondary research (literature searches, competitive analysis, meta-analysis)
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