Skilled Moderation

Creativity abounds when it comes to our qualitative research approaches. The key to effective qualitative research is the skill and experience of the moderator or facilitator. Our researchers are professionally trained and certified in qualitative research techniques, bringing decades of experience with qualitative studies to each client engagement. From teens to travel agents, farmers to physicians, and stay-at-home moms to senior executives, we’ve tackled just about every type of audience. We never get tired of hearing our clients say our groups are the best they’ve ever experienced!

Not only are the Bauman Researchers excellent project leaders and managers, but they also act as a corporate knowledge bank, helping to recall past research work and connecting the dots from one project to the other.” 

October 18, 2013

qual2
  • Focus groups
  • Online focus groups
  • Ethnographic research
  • In-depth interviews
  • Shop-alongs
  • Store intercepts
  • Affinity groups
  • Tech-assisted focus groups
  • Website usability testing
  • User experience assessments
  • Online bulletin boards (synchronous and asynchronous)
  • Secondary research (literature searches, competitive analysis, meta-analysis)
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