Connecting The Dots

The world’s most successful companies systematically and proactively listen to the voices of their customers. According to IBM’s State of Marketing 2013, Top Marketers do three things differently than their less successful peers: 1) they know and integrate their customer context, 2) they systematically act on insights and 3) they view the customer experience more broadly. This survey of 500 marketing professionals worldwide, found that:

  • “76% of top marketers contact their customers to gauge satisfaction…”
  • “82% of leading marketers deliver brand messages at every point of the customer interaction.”
  • “84% of leading marketers systematically measure brand awareness and reputation.”

It is really nice how Bauman makes research like a focus group come to life like this---it is very engaging, catchy, approachable."

 

August 25, 2014

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  • Branding & Positioning

    Branding and positioning research is called for when you seek to better understand your current position in the marketplace (vis-a-vis competitors) and consumer decision-making criteria. Research findings are used to inform the creation and execution of a new or updated brand position, promise and identity. Our efforts are to provide a comprehensive view of your brand as it stands now while exploring opportunities that will best position it for increased awareness, preference and usage among stakeholders in the future.
  • Concept, Product, Message Testing

  • Attitude & Usage

  • Voice of the Customer

  • New Product Development & Extension

  • Strategy Development

  • Advertising Effectiveness

  • Customer Satisfaction & Loyalty

  • Market Segmentation

  • Employee Engagement & Alignment

  • Website Effectiveness & Usability

  • Competitive Landscape & Trends Analysis

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