Deeper Understanding

Often, the most actionable, insightful research projects are those where we blend methodologies. Each method brings strengths to the inquiry and, when combined in a hybrid methodology, we arrive at a deeper understanding of what consumers are thinking and feeling.

I was absolutely taken with how this is one of the best pieces of research I have ever seen.”

October 18, 2013

hybrid2
  • Surveys with intercepted, mediated one-on-one chats
  • Quali-Quant surveys
  • Quali-Quant focus groups
  • Observational research with quantitative surveys
Follow

Get every new post delivered to your Inbox

Join other followers: