Bauman Research Hybrid (Quali-quant)

Often, the most actionable, insightful research projects are those where we blend methodologies. Each method brings strengths to the inquiry and, when combined in a hybrid methodology, we arrive at a deeper understanding of what consumers are thinking and feeling.

When we work together, Bauman Research is a genuine partner in the best sense of the word: thought-provoking, straight-forward, ethical, honest. I can always trust them – and that’s a priceless quality in today’s business world.”

October 18, 2013

Surveys with intercepted, mediated one-on-one chats
Quali-Quant surveys
Quali-Quant focus groups
Observational research with quantitative surveys

Hybrid (Quali-quant)

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