Deeper Understanding

Often, the most actionable, insightful research projects are those where we blend methodologies. Each method brings strengths to the inquiry and, when combined in a hybrid methodology, we arrive at a deeper understanding of what consumers are thinking and feeling.

Upon completion of the project, the folks at Bauman present very thorough results, but take it a step further to compare the results of the research  performed to the business model and what the company is trying to achieve.”

October 18, 2013

hybrid2
  • Surveys with intercepted, mediated one-on-one chats
  • Quali-Quant surveys
  • Quali-Quant focus groups
  • Observational research with quantitative surveys
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