Bauman Research Analytic Techniques

With our quantitative expertise comes a host of analytical approaches to make sure our studies are not just data-rich but have a powerful impact on your decision-making. And we don’t just do fancy analytics, we know how to ground them in the real-world marketing context so that they make sense and make a difference.

Not only are the Bauman Researchers excellent project leaders and managers, but they also act as a corporate knowledge bank, helping to recall past research work and connecting the dots from one project to the other.”

October 18, 2013

Sentiment analysis
Emotional response analysis
Choice-based modeling (Conjoint, Discrete Choice, MaxDiff, etc.)
Segmentation
Modeling
Logistic regression, cluster analysis, factor analysis
Perceptual mapping

Analytic Techniques

Data To Fuel Decisions

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