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Actionable Research

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Discovering Insights

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Guiding Decisions

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Driving Results

Actionable Research

Through innovative research methodologies, Bauman Research & Consulting helps you findthe customer insights you need to innovate, inspire and influence...and make the right brand,marketing and business decisions in the process.

Research Services

We specialize in research for marketing communications, branding and positioning, messaging,voice of the customer, new product development, naming, strategy development, concepttesting, website usability and employee engagement.

Dr. Sandra Bauman

Dr. Bauman brings 25 years of experience in marketing research and consulting to her role asfounder and principal of Bauman Research & Consulting, LLC, a woman-owned enterprise. Duringher career in research, Dr. Bauman has designed and managed hundreds of qualitative andquantitative studies for corporate and non-profit clients alike.
  • Branding & positioning
  • Voice of customer
  • Concept, product, message testing
  • Attitude & usage
  • New product development & extension
  • Strategy development
  • Advertising effectiveness
  • Customer satisfaction & loyalty
  • Market segmentation
  • Employee engagement & alignment
  • Website effectiveness & usability
  • Competitive landscape & trends analysis

Bauman Research & Consulting is proud to be recognized as one of ‘The Best Market Research Companies for 2021’ by Investopedia.

ACTIONABLE INSIGHTS

Creative application of up-to-date research methods results in the data and the interpretation necessary for truly actionable insights

EXPERIENCED PROFESSIONALS

Seasoned and credentialed professionals—who know how to ask the right questions—do the work

SATISFIED CLIENTS

98% of our clients have hired us again

STANDARDS ADHERENCE

We adhere to the Council of American Survey Research Organization (CASRO) and the American Association for Public Opinion (AAPOR) standards
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