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By Mark Dresdner Welcome guest blogger and Friend of Bauman (FOB), Mark Dresdner of Stratapult Advisors. This article is the first in a five-part series on developing a successful branding strategy. Having your brand standout in a crowd involves a conscious and serious brand... Continue Reading

At our Bauman Research offsite this weekend, all four of us had recently visited Walt Disney World. And, we all had very different experiences, largely dictated by the ages (and number) of our children. Of course, the Mouse is famous for promising a magical visitor experience... Continue Reading