About Sandra Bauman

Sandra Bauman brings her 25 years of experience in marketing research and consulting to her role as founder and principal of Bauman Research & Consulting, LLC, a woman-owned enterprise.

During her career in research, Sandra has designed and managed hundreds of qualitative and quantitative studies for corporate and non-profit clients in the areas of corporate image and brand positioning, employee communications and commitment, strategic marketing, publicity and public affairs, and customer satisfaction and loyalty. She uses quantitative methodologies, including telephone, Internet, and mail surveys, and her analysis skills include multivariate techniques such as segmentation and conjoint analysis. She is also adept at qualitative research; she is a trained and experienced focus group moderator and facilitator for brainstorming, ideation and strategic planning sessions with executives (including Collaborative Strategy Development/WebIQ facilitation).

A skilled qualitative researcher, Sandra is a trained and experienced ethnographic researcher. This qualitative work has spanned all types of audiences, from teens to travel agents, farmers to physicians, and stay-at-home moms to senior executives.

Sandra has testified before Congress about public opinion toward privacy issues. In addition, she is the author of numerous book chapters and white papers and is a frequent conference speaker. Sandra began her career as a reporter and editor for several major metropolitan daily newspapers. She completed her B.A. in journalism at Drake University, and her M.S.J. at Northwestern University. She holds a Ph.D. in communication research from Northwestern University.

Sandra is active in the New Jersey Association of Women Business Owners (NJAWBO) and received the state’s Business Woman of the Year Award in 2009. She is a member of the American Association for Public Opinion Research (AAPOR), the Marketing Research Association (MRA), the Qualitative Research Consultants Association (QRCA), American Marketing Association (AMA) and the Interactive Market Research Organization (IMRO). She holds the Professional Researcher Certification at the “Expert” level from the Marketing Research Association.


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