Data To Fuel Decisions

With our quantitative expertise comes a host of analytical approaches to make sure our studies are not just data-rich but have a powerful impact on your decision-making. And we don’t just do fancy analytics, we know how to ground them in the real-world marketing context so that they make sense and make a difference.

In addition to providing market research data for each individual project, Bauman Research also helps to serve in the role of company historian by continuously reminding us of past research and how it relates to new project work.

October 18, 2013

analytic2
  • Sentiment analysis
  • Emotional response analysis
  • Choice-based modeling (Conjoint, Discrete Choice, MaxDiff, etc.)
  • Segmentation
  • Modeling
  • Logistic regression, cluster analysis, factor analysis
  • Perceptual mapping
Follow

Get every new post delivered to your Inbox

Join other followers: