Grocery/CPG

Our grocery clients are focused on differentiation in fierce, largely commoditized markets. They, too, are interested in increasing brand participation and engagement by delivering superior customer experiences. In this vein, we’ve researched all aspects of how grocery customers evaluate customer service from overall storewide attributes and front-line employees down to specific elements like signage, carts and specific on-site amenities/services. For our CPG clients we’ve studied everything from lip balm to chilled coffee to olive oil to milk to cheese to dog food, among others. Audiences have been both consumer and commercial. We’ve looked at distribution channels and the impact of private label on various categories. We’ve analyzed emerging consumer trends like wellness and the appeal of new flavor profiles. We’ve researched consumer attitudes toward attributes like ‘natural,’ ‘organic,’ ‘gluten free,’ ‘protein-rich,’ ‘probiotic,’ etc.