Differentiation Through Storytelling

Our advertising clients come to us looking for help with all manner of voice of customer-related projects from branding and positioning to advertising effectiveness and awareness and usage.

As their focus is on differentiation through storytelling, much of our work for these clients is in testing target responses to positioning, creative treatments and campaign concepts. As the American Marketing Association points out, you can “use marketing research to breathe new life into your marketing programs and product development. The analysis you attain from well-executed market research can help you come to market with both offline and online products that deliver the results you expect.”

I was absolutely taken with how this is one of the best pieces of research I have ever seen.”

October 18, 2013

Clients

  • A. Lavin Communications
  • Athlon
  • Brogan & Partners
  • Burson-Marsteller
  • Chandler Chicco
  • Colangelo Synergy Marketing
  • Consumer Dynamics DellaFemina
  • Edelman
  • Fleishman Hillard
  • Frankel
  • Franklin Street
  • GCI
  • Golin/Harris
  • HarveyMalis Communications
  • Hill and Knowlton
  • Hothouse
  • Linett & Harrison
  • Nina Dietrich, LLC
  • Porter Novelli
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