Live Tweeting MRA ISC 2015 — Marketing Research Association ISC 2015 Notes and Key Takeaways

Attendee Mary Aviles shares notes from her favorite sessions at the MRA Insights & Strategies Conference in San Diego, CA. Click here to continue reading.
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Ragan Health Care Communication News – Can you run your office or hospital as well as Amazon?

Ragan Health Care Communication News picked up Franklin Street’s blog post covering our research study What Women REALLY Want From Healthcare. Click here for the full article.
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Guest Blogging on the NewMR – Our Take on Conducting Social Media Research

Check out coverage of our take on some of the best uses for social media research (#SMR) as we guest blog on Ray Poynter’s NewMR website. Click here to read more.
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MRA’s ALERT – Finding Insights With #SMR

MRA interviewed several qualitative researchers, including our own Mary Aviles, about their methods for listening, exploring and gaining insights from social media research. Click here for the full article.
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QRCA VIEWS – Using Twitter To Help Your Business

We use Twitter as a means to promote our business, keep up to date on the #MRX and #SMR industries and network with colleagues new and old. We also rely on it to conduct primary and secondary foundational research, for competitive analysis and trend analysis and to supplement our...
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American Marketing Association article — Qualitative MR and Social Media Research

Social media research with a qualitative focus can provide excellent directional information. We don’t need to be overly worried about Big Data and sentiment analysis at the qualitative stage of a project. Qualitative research consultants can use social media to answer questions...
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Consumers Prefer “Hospitals” Over “Medical Centers”

CONSUMERS PREFER “HOSPITALS” OVER “MEDICAL CENTERS,” ACCORDING TO NEW SURVEY  June 21, 2011 – Do consumers prefer a “Hospital” over a “Medical Center,” or vice versa? According to a new survey of 1,027 American adults, the clear answer is: “Hospital.” On four separate measures,...
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Estes Park Institute release 2011 Top Issues in Health Care Report

The exclusive report by the Estes Park Institute is a compilation of responses from hundreds of senior hospital leaders from across the country. It includes insights, commentary, and issue rankings from hospital trustees, executives, and physician leaders top issues, with data...
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Create Content that Sleeps, Creeps and Leaps

Content Marketing Guru Joe Pulizzi, founder of Junta 42, talks with Sandra Bauman about applying branding concepts to content marketing. Read more
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