Bauman Research & Consulting is a full-service research consultancy with deep roots in strategy. We provide a range of qualitative, quantitative, hybrid and strategic solutions utilizing the most up-to-date methodologies. While the tenants of rigorous market research are stable over time, there are constantly new tools and methods being developed that bring us creative ways to investigate customers, brands, products and employees.
We specialize in research for branding/positioning, messaging, voice of customer, naming, strategy/product development, concept testing, website usability and employee engagement. Expertise includes surveys, focus groups, in-depth interviews, dyads/triads, ethnography, usability, emotional responsiveness and immersive digital–supplemented by social media.
Our deliverables are the culmination of expert research design and execution. They are crafted to tell a story, start to finish. They are specifically developed to inform both visual and textual findings—geared toward audiences made up of both types of learners. Most importantly, our deliverables can stand on their own–providing value long beyond the conclusion of the engagement.